cMarket's Auction Manager
cMarket's Auction Manager helps you create, promote and manage your online auction fundraiser. It takes you step by step through the process - from setting up your auction site and building catalog pages, to tracking the process and evaluating your success.
Unlike some auction management software, Auction Manager offers the flexibility and control you'll need to direct your fundraising initiatives. Whether you are running an online auction alone or in conjunction with a live event, you are presented with a range of resources and capabilities aimed at simplifying your auction management efforts.
How to Use the Auction Manager
Planning Your Online Auction Fundraiser
- Visit the Knowledgebase within the Auction Manager for valuable tips and techniques for running a successful web auction event
- Set up "Smarter Auction", a feature that can analyze and help direct your auction while in process through daily reporting
Building an Auction Homepage & Catalog
- Customize the online templates by selecting color schemes and by adding branding elements including logos, graphics and descriptive text
- Build photo galleries and provide item details
- Manage you sponsors' information
- Activate the online donating capabilities to get more items
- Set open and close dates for your items
- Set reserves and Buy Now prices, and determine whether to allow proxy bidding
Promoting Your Auction
- Send emails to donors and sponsors through the Auction Manager
- Advertise your in-room fundraising events on your online auction homepage
Managing Your Online Auction
- With a few clicks of the mouse, Auction Manager can have your site online in no time ready for bidding
- Generate detailed reports to see how well items are faring, determine areas that require attention and steer the fundraiser to achieve your goals
- Keep adding new items as the become available
- Close out items online with ease
Benefiting
- Use the Auction Manager to pull detailed information about all of your bidders
- Refer to the End of Auction Report for an in-depth look at how well your online auction performed
- The auction management tool stores all of your information in the system and eliminates the need to re-enter items and sponsor details when running another auction
